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Digital Television Strategies: Business Challenges and Opportunities
Digital Television Strategies: Business Challenges and Opportunities
Alan Griffiths
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In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.
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Year:
2003
Publisher:
Palgrave Macmillan
Language:
English
Pages:
107
ISBN 10:
0333992954
ISBN 13:
9780333992951
ISBN:
9780333992951,0333992954
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