Main The Copywriter's Handbook Edition: 4th ed.
Book cover The Copywriter's Handbook Edition: 4th ed.

The Copywriter's Handbook Edition: 4th ed.

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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: *8 headlines that work—and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth [...]edition...
Request Code : ZLIB.IO17405855
Categories:
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Year:
2022
Publisher:
St. Martin's Publishing Group; Holt Paperbacks
Language:
English
ISBN 10:
8005385544
ISBN 13:
9788005385544
ISBN:
9781250238009, 1250238005, 9781250238016, 1250238013, 8005385544, 9788005385544

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